Study Bachelor of Communication at Western Sydney University Sydney City Campus
Enhance your learning experiences by engaging in the culture, expectations and practices of your profession or discipline. Likewise, also get practical experience though placements and other community-based programs.
Why study Bachelor of Communication at Western Sydney University Sydney City Campus
- Be able to understand how your field of study is connected to other disciplines
- Be able to learn the strategies required for the active participation in the community
- One will be able learn to value ethical conduct, intellectual integrity, diversity and social justice principles.
- Be able to develop skills like critical thinking, problem solving, conflict resolution, team building and public speaking.
- Improve your self-knowledge and self-perception through various skills that you will learn.
Career opportunities
Bachelor of Communication (Advertising)
Graduates in this course will have some of following career opportunities in:
- Advertising agencies
- Direct marketing agencies
- New media companies
- TV and radio stations
- Marketing
- Market research companies
- Copywriting studios
- Digital and social media communications
- Strategy planning
- Media planning
- Brand management
Bachelor of Communication (Journalism)
Graduates in this course will have some of following career opportunities in:
- Print, TV, radio or online journalism
- Current affairs
- Magazine journalism
- Community journalism
- Corporate communications
- Media research
- Organizational communications
- Technical communication
Bachelor of Communication (Public Relations)
Graduates in this course will have some of following career opportunities in:
- Public relations
- Campaign development and management
- Publicity
- Media relations
- Crisis communication
- Event management
- Public affairs
What you will study
Some of the core units are:
- Writing Ecologies
- Foundations of Media
- Arts and Production
- Advertising: An Introduction
- Media Cultures and Industries
- Public Relations Theory and Practice
- Introduction to Journalism
- Visual Storytelling
- Media Law and Ethics
- Professional Writing and Editing
- Communication Research Project
- Media Memory
Professional recognition/Accreditation
The Bachelor of Communication is accredited by the Public Relations Institute of Australia (PRIA) and the
Media Federation of Australia (MFA).
How to apply
Course enquiries
Want more information about studying at Excelsia College? Contact us to find out more – we’d love to help you decide if Excelsia College is the right choice for you.
